$ whoami

Juan Pineda

Software Engineer — Web · WordPress · CRM Integrations

I build websites and integrations that convert.

Web Developer with a backend foundation: WordPress builds, custom code, and CRM/marketing integrations that hold up in production. Focused on WordPress development, third-party integrations, and technical performance/SEO. Currently expanding into full stack with Python and Java.

online — currently Software Engineer at Axiolo

01 · whoami

About me

I'm an Information Technology Engineer from Universidad Politécnica Metropolitana de Hidalgo, working across web development, CRM integrations, and data.

My main focus is building and maintaining websites that actually perform WordPress builds with Elementor and Divi, modern Astro sites, custom coded sites, and the integrations that connect them to CRM and marketing tools. I enjoy working at the intersection of frontend and backend, where a well structured build, a clean integration, and solid technical SEO directly affect whether a site converts.

At Axiolo, I build and maintain WordPress, Astro, and custom coded websites for US based clients, create landing pages and blog content, and integrate sites with HubSpot forms, CRM workflows, and marketing automation. I've also built an ETL pipeline that pulls data from advertising platforms, HubSpot, and GA4 into the cloud to automate reporting, and I design data dashboards in HubSpot and Looker to visualize client performance. Additionally, I manage deployments, DNS, and maintenance on Cloudflare and AWS.

I work across the full stack, from backend services and data pipelines to frontend interfaces and deployment, and I enjoy understanding how every layer build, integration, hosting, tracking fits together in production.

02 · stack

Technologies

  • WordPress
  • Elementor
  • Divi
  • Astro.js
  • JavaScript
  • HTML
  • CSS
  • HubSpot
  • Go HighLevel
  • Zapier
  • Google Analytics 4
  • Google Tag Manager
  • Python
  • Flask
  • .NET
  • Java
  • PHP
  • MySQL / Firebird
  • Cloudflare
  • AWS
  • Google Cloud
  • Docker
  • GitHub
  • Looker

03 · log

Experience

Nov 2025 — present

Frontend / Web Developer

Axiolo

  • Build, edit, and maintain WordPress sites (Elementor, Divi) and custom coded sites for US based clients.
  • Build, edit, and maintain Astro sites and custom coded sites for US based clients.
  • Integrate HubSpot forms, CRM workflows, and marketing automation; troubleshoot tracking and page-speed issues.
  • Built an ETL pipeline (Ads platforms + HubSpot + GA4 → cloud) to automate client reporting; design dashboards in HubSpot and Looker.
  • Manage deployments, DNS, and maintenance on Cloudflare and AWS.
Jan 2025 — May 2025

Frontend Developer

Exse Internacional

  • Redesigned and improved the company's corporate website.
  • Implemented modern UI components, modernizing the interface.
  • Ensured responsiveness of the site across devices.
Apr 2024 — May 2024

Software Architecture Collaborator

Unidad de Planeación y Prospectiva de Hidalgo

  • Collaborated on a data analysis project for the State Government.
  • Created and updated entity-relationship (ER) diagrams.
  • Structured data models for consistency to support strategic decisions.

04 · build

Projects

deployed

Unosquare

Corporate website enhancement using WordPress and Elementor. Redesigned and expanded the site by adding new core pages, landing pages, and blog content. Executed significant technical SEO and performance improvements, focusing heavily on mobile optimization.

  • WordPress
  • Elementor
  • SEO
  • Mobile

deployed

BoomCloud

Corporate website development using Astro to ensure high performance and seamless user experiences. Engineered multiple core pages, integrated smooth UI animations, and implemented HubSpot form connections to automate lead capture.

  • Astro
  • HubSpot
  • Animations
  • Web Dev

deployed

Kognitic

Corporate website development using Astro for high performance and fast load times. Built multiple core pages, implemented engaging UI animations, and developed seamless integrations with HubSpot forms for B2B lead capture and CRM synchronization.

  • Astro
  • HubSpot
  • Animations
  • Web Dev

deployed

Precision Cleanrooms

Complete corporate website redesign and rebuild using WordPress and the Divi Builder. Focused on technical SEO, performance optimization, and conversion rate optimization (CRO). The new architecture significantly improved Core Web Vitals, organic search visibility, and B2B lead generation.

  • WordPress
  • Divi
  • SEO
  • CRO

05 · connect

Contact

Open to good conversations about backend, data, or infrastructure.